Few people aspire to mediocrity. But they often drift into it because the temptation to cut corners and take the easy route is often not recognized. It’s not recognized because it’s often veiled in the advice to “be reasonable.”
But if you are going to be effective — that is, if you are going to truly serve people well (which is what effectiveness is about), then you can’t settle for being reasonable. You have to go the extra mile.
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